CULTURAL EROSION AND CULTURAL MEMORY IN TAUFIQ RAFAT’S ARRIVAL OF THE MONSOON

Purpose of the study: This study focuses on analyzing and locating cultural images elements which present idea erosion, with lens memory evokes identity, nostalgia in Taufiq Rafat’s poetry.
 Methodology: research is qualitative design. To explore concepts erosion Purposive sampling used for selection poems. For analysis, textual descriptive methods analysis are used. Jan Assmann's (cultural theorist archaeologist) theory serves as a theoretical framework this study.
 Main Findings: From it explored that poetry discerns memory. In majority his poems, few dominant repeatedly to strengthen notion yearning past such time (clock), flow fleeting nontransient. He not only laments but also keeps personal social memories, traditions, ancient civilizations, rituals, objects alive so they could be transferred next generations establish mnemonics.
 Applications may beneficial those studying Anthropology, Culture Studies, History, South Asian Literature, Sociology. Furthermore, interpretation major symbols related culture, history evoke memory, will pave way deconstruction The novelty enriched natural romantic images, depiction beauty culture about many studies available. significance lies fact concept from poems has been evoked analyzed.